DATAMANA GROUP ·  DATA-DRIVEN BRAND GROWTH ECOSYSTEM

Building Asia’s
Data-Driven Brand Growth Ecosystem

Social Commerce × Brand Revenue × AI Data

DataMana Group is an AI-powered brand growth group connecting data, marketing operations, community commerce, transaction platforms, and seller education. We help brands turn visibility into conversion, and conversion into long-term customer assets.

01  /  ABOUT US

An AI-powered brand growth ecosystem
built on data, commerce, and execution

DataMana Group is an AI-powered brand growth group built on data, commerce, and execution.

We develop proprietary AI data platforms and SaaS tools, integrating marketing strategy, brand operations, community commerce, and seller education into one growth loop — from insight and execution to conversion and repurchase.

The group is led by DataMana Technology as its parent company and technology core, connecting PixiDot, ihergo, and DeZiZi into four capability modules: data, marketing, conversion, and talent.

Group structure //  DATA × MARKETING × COMMERCE × TALENT

Four Growth Capabilities

OPERATING UNITS

數據雲科技DataMana

Proprietary AI data platform and SaaS tools for data integration, strategic support, and system enablement.

點點雲智能行銷PixiDot

Integrated marketing, brand operations, and omnichannel sales execution.

愛合購ihergo

Nearly two decades in community commerce, with a large member base and a mature owned transaction platform.

得知之 GET AcademyGET Academy by DeZiZi

Training group-commerce sellers, livestream hosts, and community sales talent — building an owned community and seller network for brands.

02  /  THE UNITS

Four connected growth capabilities,
one market-tested loop.

Data, marketing, platforms, and talent each operate in the market while connecting through the same data and conversion loop.

— 01

數據雲科技

AI data platform · DataMana

The group’s intelligence engine. DataMana develops proprietary AI data platforms and SaaS tools that support data integration, strategic decision-making, and system enablement for both group businesses and external brands.

AI platformSaaSConsulting

Visit ↗

— 02

點點雲智能行銷

Integrated Marketing × Brand Operations · PixiDot

The bridge between brands and the market. PixiDot delivers integrated marketing, brand operations, and omnichannel sales execution — turning strategy into campaigns, channels, and orders.

MarketingBrand opsOmni-channel

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— 03

愛合購

Community Commerce Platform · ihergo

A mature community commerce platform with nearly two decades of market experience. ihergo connects brands with real consumers through group-buying behavior, community trust, and owned transaction data.

Millions of membersGroup commerceOwned

Visit ↗

— 04

得知之 GET Academy

Community Commerce & Livestream Seller Academy · GET Academy by DeZiZi

GET Academy trains group-commerce sellers, livestream hosts, and community sales talent, helping brands build long-term owned communities and scalable sales networks.

LeadersLivestreamPrivate domain

Visit ↗

03  /  MARKET INSIGHT

The rules of brand growth
are being rewritten. We are building inside the shift.

Consumer journeys, media economics, and the brand-consumer relationship are all shifting at once. We’re not just observers — we operate inside the change.

— 01

Omnichannel is the new default

Websites, marketplaces, social channels, group buying, livestreaming, and owned communities — the more sales scenes brands operate, the more fragmented their data becomes.

— 02

The traffic dividend is over

Media costs are rising, and performance is becoming harder to predict. The era of buying revenue is over — brands must return to first-party data and member assets to own their own growth cadence.

— 03

AI Enters the Execution Era

AI itself is no longer the moat. The real barrier is whether you have clean, complete, traceable data — and whether the output reaches daily operational decisions.

04  /  SOLUTIONS

From data to conversion, in one loop.
Every growth step is traceable, optimizable, and repeatable.

We are not just a software provider or a marketing agency. We connect data, strategy, execution, transaction scenes, and seller networks into one measurable growth loop.

— I

Data Asset Services

Unify the signal

Orders, members, SKUs, and interactions across channels are unified into traceable, decision-grade data assets. More than dashboards, data becomes the base layer for every decision.

— II

Growth Strategy

Verifiable growth

We identify the real bottlenecks, set priorities, and translate them into metric-driven, time-bound action plans. No platitudes — only verifiable growth paths.

— III

Marketing Execution

Spend → Outcomes

Paid media, content, community, brand. The point isn’t doing more — it’s making every dollar map to a defined business objective.

— IV

Conversion Amplification

Buzz → Orders

Group buying, livestreaming, e-commerce, and physical retail — we match each brand with the right sales scene and consumer context. Exposure is only the starting point; conversion is the goal.

— V

Owned Communities & Sales Talent

Sustainable capacity

Group-commerce seller incubation, social-commerce practice, and owned community nodes are built into an expandable partner network. Not a one-off campaign, but a compounding sales capability.

05  /  SELECTED CASES

Market-validated outcomes,
not just presentation metrics.

Outcomes shown by category and scenario, with brand names withheld to protect partner confidentiality.

Food brand

Channel upgrade × System rollout × Overseas

Helped a local food brand enter premium physical retail; rolled out an AI order system; successfully expanded overseas.

Food / Retail / Cross-border
Health brand

+30% Revenue Growth × CRM Built from Scratch

+30%

Group-buy lifted overall revenue 30%, while a fresh CRM rollout built segmentation and a long-term repurchase mechanism.

Health / CRM / Membership
Pet brand

Digital channel from 0 to 80% of revenue

80%

Built up digital from foundation; hit single-day sales records; digital channel reached 80% of total revenue at peak.

Pet / D2C / Digital
Cross-border brand

Overseas brand lands in Taiwan

1M+

Helped an overseas brand enter the Taiwan market — awareness building to local market recognition, more than a million cumulative impressions.

Cross-border / Localisation / Media
06  /  OUR VALUES

Good commerce should make
every participant better off.

01

Shared Growth

Brand, partner and platform success is not a zero-sum game. A model is only sustainable when every role in the ecosystem grows.

02

Accountability

Owning the commitment and owning the result. From strategy to execution, every link has a clear owner — so delivery is never compromised.

03

Integrity

We speak plainly and act with integrity. Every engagement is built on transparency and trust — with no grey zone.

04

Giving Forward

Commerce can carry kindness. From enabling brands to nurturing talent — every outcome should benefit more people.

07  /  SOCIAL IMPACT

The value of commerce
goes beyond the P&L.

Real value lies in what business changes for the industry and society around it.

01

University partnerships

We actively partner with universities, bringing real-world e-commerce data and brand-growth strategy methods into teaching.

Current collaborations include data and strategy work with National Taipei University of Business, participation in the 2025 Global Brand Planning Competition with continued work alongside the winning team from Chihlee University of Technology, and a campus project programme with Shih Hsin University.

02

Charitable brand support

The group commits its marketing and sales execution to help charitable brands hit their annual sales goals.

We believe one of the most meaningful uses of commercial capability is making sure charitable brands can be seen, bought, and supported.

03

Sports Partnerships

Using AI-powered matching, we help brands cross over into sports sponsorship — taking exposure out of traditional channels and into more participatory social settings.

It is not just marketing innovation; it is a practice of brand and society growing together.

08  /  LEADERSHIP

Led by long-term operators
with deep experience in consumers, technology, and local markets.

元永騰 Anthony Yuan,Chief Executive Officer|數據雲集團 DataMana Group

Anthony Yuan

Chief Executive Officer執行長 CEO
  • EMBA, Industrial Management, NTUST
  • EMBA, International Business, NTU
  • Serial entrepreneur; founder of Sanxing Digital
  • Marketing strategy lecturer, Alibaba
FOCUSBusiness model · Group ecosystem · Cross-unit integration
呂宜蓁 Eugenia Leu,Chief Operating & Technology Officer|數據雲集團 DataMana Group

Eugenia Leu

Chief Operating & Technology Officer營運暨技術總經理
  • BS, Computer Science, NTU
  • MS, Carnegie Mellon University
  • EMBA, Information Management, NTU
  • Former head of automotive software innovation, Silicon Valley
FOCUSAI platform · Systems · Tech-ops dual delivery
吳寰宇 Jacky Wu,Chief Marketing & Sales Officer|數據雲集團 DataMana Group

Jacky Wu

Chief Marketing & Sales Officer業務暨行銷總經理
  • Founder, Tang Ding Brown Sugar
  • Founder, Turmeric King
  • Hands-on brand operator across food, health, e-commerce
  • GM of PixiDot, ihergo and DeZiZi
FOCUSBrand 0→1 · Channel conversion · Demand → strategy
09  /  NEWS & UPDATES

Latest updates from DataMana Group.

2026.05EventDataMana Group CEO Anthony Yuan mentors student startups at Chung Yuan University’s demo day
數據雲集團執行長元永騰、技術暨營運總經理呂宜蓁與中原創創社學生於成果發表現場合影。

數據雲集團執行長元永騰、技術暨營運總經理呂宜蓁與中原創創社學生於成果發表現場合影。

At Chung Yuan Christian University, the entrepreneurship club’s year-end demo day drew alumni and industry guests invited by the Taipei alumni association — including DataMana Group CEO Anthony Yuan (元永騰) and COO/CTO Eugenia Leu (呂宜蓁). Yuan listened to student startup pitches and gave feedback on their ideas, market positioning, and growth, praising the students’ clear logic and drive. The alumni association pledged to keep backing the club with market experience, industry resources, and local youth-development support.

2026.05EventDataMana Group’s Anthony Yuan joins Shih Hsin University AI forum, sharing how to put AI to work
數據雲集團執行長元永騰(左一)出席世新大學「2026 資訊與傳播學術研討會」企業論壇,與產學界代表交流。

數據雲集團執行長元永騰(左一)出席世新大學「2026 資訊與傳播學術研討會」企業論壇,與產學界代表交流。

At Shih Hsin University’s 2026 Information & Communication conference (May 25), focused on AI innovation and talent development, DataMana Group CEO and co-founder Anthony Yuan (元永騰) joined the enterprise forum alongside executives from Nanjing Information, Flysheet, and SET TV. Yuan told students and faculty that the key to AI isn’t how many tools you can operate, but whether you can integrate it into your workflow, read the data, and raise efficiency. The conference also featured 14 papers on AI ethics, education, e-commerce marketing, sentiment analysis, and security.

FTNN 新聞網Read original →
2026.04AllianceCheer Economy 2.0 — Peach Girls × DataMana Group Turn Fan Support into a Brand Sales Channel
影響力動能與數據雲集團高層於簽約儀式現場,正式宣告「應援經濟 2.0」策略聯盟啟動。

影響力動能與數據雲集團高層於簽約儀式現場,正式宣告「應援經濟 2.0」策略聯盟啟動。

17LIVE Peach Girls and DataMana Group announced a strategic alliance, launching Cheer Economy 2.0 — combining AI reputation analytics with PixiDot’s livestream group-commerce expertise. CEO Yuan Yong-Teng said: ‘Cheer Economy 1.0 was about reach; 2.0 is won on precise conversion.’ Brands gain long-term collaboration formats including group-buy selection, fan-exclusive campaigns, and sustained reputation content — turning cheer into a real sales channel.

經濟日報Read original →
2025.12Eventihergo × PixiDot CNY Selection Fair — 16 brands debut, Top KOL Shares Proven Group-Commerce Selling Insights
團購主年貨大街選品活動現場,眾多團購主與KOL齊聚試吃交流,千萬銷售團主「蝦太太」親臨分享選品心法。

團購主年貨大街選品活動現場,眾多團購主與KOL齊聚試吃交流,千萬銷售團主「蝦太太」親臨分享選品心法。

Capitalising on the year-end shopping surge, ihergo and PixiDot co-organised a CNY product-selection fair — bringing together 16 brands including Chimei Foods’ Chuan Shan New Year dishes, Cona’s chocolate, and Turmeric King. Top KOL ‘Shrimp Lady’ served as guest reviewer, sharing: ‘A great product needs taste, story, reputation, and trust.’ PixiDot GM Wu Huan-Yu said these events build a quality-first selection ecosystem for the group-commerce community.

經濟日報Read original →
2025.09PressDataMana Group’s GET Academy Uses Data-Driven Training to Develop High-Performing Group-Commerce Sellers
千億團購市場崛起,GET 學院提供完整養成機制,讓團購成為人人可學的斜槓技能與職涯新選項。

千億團購市場崛起,GET 學院提供完整養成機制,讓團購成為人人可學的斜槓技能與職涯新選項。

GET Academy — co-founded by Zhang Lin and DataMana Group — trains new group-commerce sellers with hands-on instructors covering personal branding, community management, and tool mastery. Its core edge is ihergo’s national group-commerce database, providing strategy references and data analysis that underpin the curriculum. GET Academy believes group commerce should be a learnable skill for everyone, not just the few.

經濟日報Read original →
2025.09Pressihergo hosts first VIP group-leader meetup under DataMana Group — deepening nearly 20 years of community bonds
愛合購團隊與VIP會員開心合影,共同迎接加入數據雲集團後的新里程。

愛合購團隊與VIP會員開心合影,共同迎接加入數據雲集團後的新里程。

ihergo’s long-awaited VIP group-leader meetup reunited members and sellers who have been together for nearly two decades. The event featured brand tastings and knowledge exchange — many VIPs have supported the platform for over ten years. After joining DataMana Group, CEO Yuan Yong-Teng said: ‘This meetup shows the lasting power of community commerce. Going forward, ihergo will keep using AI data to build closer consumer experiences.’

經濟日報Read original →
2025.08PressDataMana Group uses AI matching to connect brands with professional volleyball sponsorship
數據雲集團運用 AI 媒合模型,成功促成薑黃王與愛合購跨界贊助伊斯特職業排球隊,開創品牌運動合作新模式。

數據雲集團運用 AI 媒合模型,成功促成薑黃王與愛合購跨界贊助伊斯特職業排球隊,開創品牌運動合作新模式。

Post-COVID, live sports have surged back as a key brand touchpoint. DataMana Group used its proprietary AI matching model to connect health brand Turmeric King and ihergo as co-sponsors of the East professional volleyball team. CEO Yuan said: ‘Sponsorship decisions shouldn’t rely on gut feeling alone — data must underpin them. Our role is to bridge brands and venues with AI, turning sponsorships into measurable marketing assets.’ DataMana plans to extend this AI-matching mechanism to more Asian professional leagues.

經濟日報Read original →
2025.04PressDataMana Group invests strategically in ihergo, targeting Southeast Asia and Greater China
數據雲集團與愛合購雙方團隊於投資簽約儀式現場合影。

數據雲集團與愛合購雙方團隊於投資簽約儀式現場合影。

DataMana Group announced a strategic investment in ihergo, Taiwan’s leading social group-commerce platform, launching a data-driven × social-commerce integration. By combining DataMana Tech’s AI, PixiDot’s marketing execution, and ihergo’s community reach, the group is building a three-track model of data, community, and commerce. CEO Yuan said: ‘This is the starting point for a new data-commercialisation practice model.’ The plan targets Southeast Asia and Greater China within two years.

工商時報Read original →
2025.02PressPixiDot launches Big-Health Star Product Incubator to fast-track health brands to market

As health awareness rises globally, PixiDot (DataMana Group) launched its Big-Health Star Product Incubator to help health brands accelerate to market via three strategies: (1) news and media coverage for professional credibility, (2) channel trust management across e-commerce, pharmacy and medical institutions, and (3) AI and big-data marketing to reduce promotion costs. CEO Yuan said: ‘Taiwan excels in medical R&D but still has room to grow in brand marketing. This incubator accelerates local health companies toward internationally competitive products.’

LET’S TALK

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Whether you are a brand looking to partner, a professional looking to join us, or simply interested in learning more — we welcome your message.